There will almost always be a job specification for each role you apply for, make sure you find this before you send in your application! This will provide further insight into the position you are applying for and list in detail the requirements of the job. It is worth reading this thoroughly to check that you are eligible for a role. Once you have read this, try to tweak your experiences to match the requirements of the role, and emphasize the desired skills and requirements. For example, if a role requires experience in managing a team, make sure you emphasize your role as captain of the football team and what this position of responsibility entailed, not just the fact that you trained twice a week and won the county championships!
It is also worth reading the company’s website to learn about their company philosophy or core values. Keep these core values in mind when writing your CV to demonstrate that you will fit perfectly into their company culture. In-depth knowledge of a company will also be invaluable at the interview stage!